Stepping beyond the pistachio limewash facade of Venus et Fleur’s new outpost at Houston’s River Oaks District shopping complex, it’s easy to forget the interior is a retail space for a luxury floral brand and not a mythical Greek garden. Arched portals, dreamy marble, and pedestals decorated with bouquets that can last up to a year certainly evoke a foyer fit for ancient gods. For the romantic and elegant interior New York–based Ringo Studio looked to classic architecture to bring the company’s florals to life.

Though this is the tenth outpost for Venus et Fleur, it is the first to exemplify the brand’s new physical retail identity designed by the studio. Since its inception in 2015, the floral company has blossomed into celebrity status with its star-studded client list, which includes the likes of Kim Kardashian and Gigi Hadid. Ringo Studio refreshed the brand’s identity to better reflect their elevated identity, as well as their hallmark offering: Eternity® florals, arrangements that last for a year thanks to proprietary, non-toxic preservation techniques. This collaboration extends to not only conceiving the latest boutique, but also shaping the brand’s merchandising strategy, orchestrating the seamless introduction of new product lines, and ensuring branding consistency across all stores and product storytelling.

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