New York’s Lower East Side has long been a hub for the well-dressed to source designer clothing and find new, buzzy brands. These days this feels especially true since the pandemic relit the flames under the fashionably hip to shop in person. The past couple of years have seen a resurgence in brick-and-mortar stores, whose designs often vie for the attention of shoppers with decked-out and saturated interiors. On the corner of Orchard and Broome, menswear brand le PÈRE from Noam Dvir and Daniel Rauchwerger’s firm BoND (which stands for the Bureau of Noam and Daniel) makes a distinguished but not over-the-top splash on the fashionable street.

For the stylish brand’s first New York flagship, the local firm approached the space based on its locale. “First and foremost the project’s corner location and its large windows to Broome and Orchard streets meant that it has a tremendous potential in creating some kind of glowing effect, like a sort of lantern,” explained Rauchwerger. To create glow, the architects wrapped the store’s central column in a metal and acrylic frame to light up the front-half of the store. In the back, a matching neon yellow illuminates the fitting rooms, emanating from an LED tube leaning against a floor-to-ceiling mirror. The storefront’s large windows put this all on display from the street: the warm light beckons those passing by and feels right at home with the neighborhood’s nightlife scene.

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