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Other Projects contrasts and coheres the program in CACAOLAB’s Hong Kong flagship

Indulging Innovation

Other Projects contrasts and coheres the program in CACAOLAB’s Hong Kong flagship

(XU Liang Leon)

Chocolate company CACAOLAB’s new flagship retail location is situated in the heart of Hong Kong’s Causeway Bay, a bustling shopping district. Located at 20 Pak Sha road, CACAOLAB’s new outpost offers those with a sweet tooth more than just cacao products to browse and taste; beyond a shop the flagship doubles as a cafe and museum where visitors can learn about the products while enjoying them. The flagship occupies a pre-existing, three-story building that was completely redesigned by local architecture firm Other Projects.

CACAOLAB’s matte-black exterior easily catches one’s attention. It sticks out from the surrounding steel and concrete buildings lining the streetscape. Ground-floor frontage exhibits a black stucco facade. The entrance door and an adjacent window were carefully composed next to one another to form a “b”. While dismantled and separated, the lower-case letter shape achieved here pays homage to CACAOLAB’s logo.

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